The YouTube 2025 Sponsorship Landscape
The growth, trends, and key brands in creator sponsorships on YouTube in the first half of 2025.
See which brands are sponsoring YouTube creators, who they work with, and what their competitors are doing.
Last 90 daysGospel Stats dashboard
As of Nov. 13, 2026
| Rank | Company | Top category | Videos | Channels | New channels | 12-week trend |
|---|---|---|---|---|---|---|
| 01 | Sports | 1,403 | 230 | +36 | ||
| 02 | News & Politics | 658 | 81 | +10 | ||
| 03 | Sports | 506 | 157 | +77 | ||
| 04 | Sports | 390 | 147 | +14 | ||
| 05 | People & Blogs | 387 | 303 | +124 | ||
| 06 | Sports | 330 | 35 | +16 | ||
| 07 | Entertainment | 296 | 244 | +50 | ||
| 08 | Sports | 290 | 99 | +16 |
A brand that already sponsors creators is an easier pitch. Gospel Stats shows your sellers who those brands are, including ones that aren’t in your pipeline yet.
Five of the fastest-growing brands in sponsored videos, from one 30-day stretch to the next. Each had at least 10 in the first stretch.
Sept. 25 – Oct. 24 vs. Aug. 26 – Sept. 24, 2026
Each parent company split into its brands. Open one to see its videos, with the creator, date, and views.
Procter & Gamble and its brands, Jan. 1 – Oct. 10, 2026
Week ending Oct. 17
Pick any account in your book and see the YouTube creators it sponsors, next to the ones its competitors sponsor.
Show the account which creators its competitors sponsor, and which ones they sponsor again and again.
Show the account which competitors already do, with the videos to prove it.
Each seller can get an email every week on what their accounts sponsored on YouTube.
DraftKings768
FanDuel340
PrizePicks2,807
Underdog Fantasy243
Kalshi942
Polymarket600Get a lead list for every client: the brands sponsoring channels like theirs, ranked by how many of those channels each brand worked with. Then pitch the ones at the top.
PrizePicks160
Kalshi93
SeatGeek92
DraftKings62
Courtyard45
FanDuel38The creators a competitor sponsored, how many times, and the views on each video.
Each client’s competitors on YouTube, with a variety of customized reports, built around the speed and cadence you need.
SeatGeek’s most-sponsored creatorsJan. 1 – Oct. 24, 2026 · sponsored videos
The Pat McAfee Show528
JM Baseball89
Talkin’ Yanks70
Talkin’ Baseball55
Jomboy Media49
The Cruda Corner42Free reports on the brands sponsoring YouTube creators. The first one, on the first half of 2025, is ready to download.
The growth, trends, and key brands in creator sponsorships on YouTube in the first half of 2025.
Which of the biggest U.S. companies sponsor YouTube creators, and who they work with.
We’ll show you the brands sponsoring creators in your category right now.
The Gospel Stats dashboard, Nov. 13, 2026