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From the team behindTubefilterStreamy Awards

Last 90 daysGospel Stats dashboard

12,638brands with a sponsored video
77,969sponsored videos
17,386creators who published them
33Bviews on those videos

As of Nov. 13, 2026

Most active YouTube sponsors
Sept. 25 – Oct. 24, 2026
RankCompanyTop categoryVideosChannelsNew channels12-week trend
01PrizePicksSports1,403230+36
02Chapter MedicareNews & Politics65881+10
03KalshiSports506157+77
04SeatGeekSports390147+14
05QuincePeople & Blogs387303+124
06PolymarketSports33035+16
07ZocdocEntertainment296244+50
08DraftKingsSports29099+16
Source: Gospel Stats. Top category: the YouTube category of the channels it sponsored most. New channels: channels the company hadn’t sponsored earlier in 2026.Trend: sponsored videos per week, July 27 – Oct. 18. Hover a line to see each week.
Clients include
CentusNebulaUnderdogRecurrentRidgeFixatedDonutCentusNebulaUnderdogRecurrentRidgeFixatedDonut

Find the brands already sponsoring YouTube creators.

A brand that already sponsors creators is an easier pitch. Gospel Stats shows your sellers who those brands are, including ones that aren’t in your pipeline yet.

Brands ramping up.

Five of the fastest-growing brands in sponsored videos, from one 30-day stretch to the next. Each had at least 10 in the first stretch.

Displate 15 → 56+273%
Fanatics Sports & Casino 11 → 31+182%
Vinted 25 → 70+180%
JPFans 10 → 28+180%
Our Place 14 → 36+157%

Sept. 25 – Oct. 24 vs. Aug. 26 – Sept. 24, 2026

Sponsored videos, brand by brand.

Each parent company split into its brands. Open one to see its videos, with the creator, date, and views.

Procter & Gamble2026
153videos
87channels
298Mviews
Gillette34 videos
Old Spice27 videos
Tide23 videos
Swiffer19 videos

Procter & Gamble and its brands, Jan. 1 – Oct. 10, 2026

New brand and creator pairings.

The HORRORBLE Podcast×Whatnot
Fight Your Corner×Shopify
The Taurus Foodie×Takis
InGenius×Incogni

Week ending Oct. 17

Walk into every pitch knowing what your account’s competitors sponsor.

Pick any account in your book and see the YouTube creators it sponsors, next to the ones its competitors sponsor.

Already sponsoring creators.

Show the account which creators its competitors sponsor, and which ones they sponsor again and again.

Not sponsoring creators yet.

Show the account which competitors already do, with the videos to prove it.

A weekly email.

Each seller can get an email every week on what their accounts sponsored on YouTube.

Example: DraftKings and its competitorsSponsored YouTube videos per week, July 20 – Oct. 18, 2026
DraftKings768
FanDuel340
PrizePicks2,807
Underdog Fantasy243
Kalshi942
Polymarket600

Sponsors for the creators you represent.

Get a lead list for every client: the brands sponsoring channels like theirs, ranked by how many of those channels each brand worked with. Then pitch the ones at the top.

Example: the brands that sponsored the most Sports channelsJuly 27 – Oct. 24, 2026 · channels
PrizePicks160
Kalshi93
SeatGeek92
DraftKings62
Courtyard45
FanDuel38

The creators that brands keep coming back to.

For brands

The creators a competitor sponsored, how many times, and the views on each video.

For agencies

Each client’s competitors on YouTube, with a variety of customized reports, built around the speed and cadence you need.

SeatGeek’s most-sponsored creatorsJan. 1 – Oct. 24, 2026 · sponsored videos
The Pat McAfee Show528
JM Baseball89
Talkin’ Yanks70
Talkin’ Baseball55
Jomboy Media49
The Cruda Corner42

Gospel Stats reports.

Free reports on the brands sponsoring YouTube creators. The first one, on the first half of 2025, is ready to download.

Cover of The YouTube 2025 Sponsorship Landscape report
Available now

The YouTube 2025 Sponsorship Landscape

The growth, trends, and key brands in creator sponsorships on YouTube in the first half of 2025.

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The Fortune 1000 on YouTube

Which of the biggest U.S. companies sponsor YouTube creators, and who they work with.

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The YouTube 2025 Sponsorship Landscape: the growth, trends, and key brands shaping creator sponsorships in the first half of 2025.

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